Once the holidays are over and the new year turns, our phones begin to ring. January is the time when we begin to hear from most of our clients thinking of selling their home. For years, you've
Selling in a Normal Market
Dated: January 26 2024
Views: 97
The first week of January 2021 started like a circus. We had a listing that had previously been on the market. The owner let the listing expire, discouraged that his home wasn't selling. We came in a few months later with a slightly different marketing plan but the exact same price. The result was drastically different.
On the first day of showings, we had so much traffic that the driveway was damaged and rutted out. We had multiple offers, many above asking, and the seller had his choice of buyers within a couple of days
That was not a normal market. Sellers in 2024 should approach the process like a normal market.
We consistently explain we don't have "good" or "bad" markets. Our perspective is that money and profit can be made at any point in the economic cycle. What is different, is the marketing strategy.
Here are some ideas we like to pass along to our sellers:
- Pricing-We price as a strategy to meet your personal goals. Pricing isn't hopeful but data-driven. We price with our head, not our heart.
- Photography-93% of buyers begin their homebuying process online. Professional photography is essential for your best marketing effort. We believe it is so important that we use a photographer for ALL listings, at no cost--especially extra commission.
- Negotiation-EVERY aspect of your home sale is negotiable. We come alongside our sellers as partners and guides. We don't dictate your choices nor pressure you to accept terms that don't help you meet your goals.
- Stress-We work in real estate every day, so we understand the pressures and stress of the process. Our goal is to REDUCE that natural stress. If that means we stop by to turn off a light or double-check a locked door, we've got your back.
- Goals-We ask sellers to prioritize their goals: Highest net, easiest transaction, and least amount of concessions/ repairs. When we help sellers better understand their most important goals, we are better able to counsel you when offers arrive.
This spring we've consistently met with sellers who have the question, "Should I sell now?" Some are concerned about the replacement cost of their new home. Some need help with timing a move. Even more are trying to figure out the overall financial commitment.
All indications in Northeast Georgia are that we're in a normal market. Buyers are buying and sellers who need to sell are placing their homes on the market. The hysteria is gone, and a good plan is all you need.
Need help & encouragement with navigating this normal market? Give us a call!
--William & Alison
William & Alison Smith
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Very useful information!
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